Dr. Jeff Langmaid is the creator of the Evidence-Based Chiropractor and Chiro office coverage. He is the author of “Marketing Chiropractic to Medical Doctors.” Let’s start with Chiro Office Coverage. Does it have any systems in place to help with long-term placement for recent graduates from Chiropractic College?
Dr. Langmaid: A lot of students and a lot of chiropractors out there are struggling with finding their place, finding their niche. If they're not ready to start a practice or it's not the right time for them. We help you find a good situation that makes you feel like you're doing good getting paid well and ultimately having a good time which is helping people? It's free to put your information into our system and then on the back end I connect you with the right opportunities, the right fit, and I want to make sure that the practice doc and the coverage doc match. We want to make sure it's the best fit. Because that's what it’s all about, because everybody should be happy with the situation. So, I try to do as much of the vetting and behind the scenes work that nobody loves to do. I take that off everybody's plate and make it easy for chiropractors to connect and find their perfect partner in a practice. Whether that's for a half-day or for half a career. I’m building the database and getting ready to do a lot more.
Noah: What was your motivation to creating this startup culture?
Dr. Langmaid: So good question and a lot of it no I don't have a background in it but I go to more tech conferences than chiropractic conferences. I go to plenty of chiropractic conferences, but I've always been into good design. I've always been into entrepreneurship and how to build and grow a chiropractic practice. I've had a deep allure for marketing and communication.
I've always been really into technology, but I never had an affinity for engineering. When I first came out of school I was working as an associate and seeing 120 patients a week. The clinic owner went to go climb Mount Everest. I had no idea what I was doing, but I did the best I could. I remember thinking to myself like this is awesome and I don’t want to be bent over a table in my entire life. There's an opportunity here to meld my passions of being a chiropractor and of modernizing what we do; whether it's communication; whether it's patient acquisition; whether its coverage work.
Noah: How is what you are doing with the evidence-based chiropractor helping with this modernization?
Dr. Langmaid: My personal mission within chiropractic is three things 1) increased chiropractic utilization 2) be a facilitator for higher quality jobs for chiropractors 3) direct a nationwide conservative care program. Those are my three personal goals. My great-grandfather was a chiropractor and it's all about highlighting that and the breadth and depth of research has never been better; so I saw a huge opportunity for interdisciplinary communication. Very few chiropractors statistically have great relationships with other providers. It's a new day, but we haven't caught up with that new day yet so the evidence-based chiropractor is about a modern connection system built upon chiropractic science and chiropractic research where DCs can connect. it has been systematized with lots of online tools and resources to make it happen.
Noah: How can students create those interdisciplinary relationships as a student?
Dr. Langmaid: As a student you want to stay within the framework of the University when you're promoting yourself. The Evidence Based Chiropractor has a student program that’s completely free. You’ll get the monthly research that I give the members without it being white labeled with their business. It's a great opportunity to learn about communication with other healthcare providers. If you love sports medicine go hang out at the local high school or college and talk to the people in charge.
It's never too early to start and you're only going to get better at it the more that you do it. So, I'm all for starting as soon as possible and I think the easiest way to do it is based on the research. You don't need to have 20 years of experience or this massively charismatic personality. Sometimes it's tough to build your clinical confidence and certainty as you go, but when you have some nice research that sits behind you it just makes it a lot easier to facilitate the conversation.
Noah: What role do you think that technology like social networking, video content and email marketing plays in this interdisciplinary world that it didn't play before?
Dr. Langmaid: I'm going to answer that in two parts. Number one is that the unfortunate truth is the healthcare system is like 10 to 15 years behind everything else, so there's a certain aspect where the technology from a healthcare communication perspective is still catching up to what is viable and real to all of us day to day with our phones. The healthcare industry is slow to catch up so promoting through Facebook video is great for patients, but it plays a backseat when you're speaking to other physicians.
The three legs of the referral stool as I call it is: 1) monthly research 2) sending accurate case notes and 3) going through in-person meetings. These three things are not tech driven by and large, but they're tried-and-true. The technology component comes into play because all of your communication should be beautifully designed, efficient and accessible. For example I just launched the smart chiropractor with Dr. Jason Dyke. It has Facebook live videos, it has done for you social media graphics, office handouts, and reception area videos the come out weekly and monthly. Its patient education for the next generation.
Noah: How do we make chiropractic more accessible?
Dr. Langmaid: I was going over the top ten papers that everybody should know with 650 chiropractors in New Jersey this weekend. When I would ask “who's heard of this award-winning landmark study,” only one hand goes up. How do we expect the other providers or our patients or prospective patients to know about this stuff if we don't know it? It all starts with us learning the information. When you can get the information on the science that backs up the care then you can find creative ways to make it engaging and distribute it to your audience and that's where the technology ultimately comes into play.
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Writing with originality, generosity, compassion and purpose, Dr. Noah Volz imparts valuable lessons in an entertaining, engaging and snappy way―backed by a wealth of experience. As an author, chiropractor, and entrepreneur, he has started and run multiple companies and has been the host of the DC2Be Revolution YouTube channel and podcast.