Dr. Jesse Jacobs was born and raised in the allopathic model of medicine and planned to go to medical school when his life changed forever. He took a leap of faith and enrolled in chiropractic school and he made the right decision. Now he's opened a successful chiropractic office in Fort Worth Texas. You've done a lot in sports you've even had the opportunity to work with some Olympic gold medalists. Tell us about that experience.
Dr. Jacobs: I had the opportunity to work with some of the best mentors in the business, Dr. Francis Murphy out of Dallas, is where I did my internship with while I was at Parker. I worked with the PGA Tour professionals. I also worked with a lot of high school athletes and at SMU Southern Methodist University with the athletes there.
In Southern California I worked on a lot of LA Angel players. I worked with Misty May-Treanor who's a Olympic gold medalist and a few other gold medalists. Chiropractic and sports go really well together because athletes take care of their body better than anybody and they have a short window of time to make their money or be great at what they do. Most other careers have decades. So if their career is shortened or if a problem affects their performance they are highly motivated to fix it. I love working with athletes because they're trying to fix the problem before it becomes an issue, but I would also say there's a darker side of sports.
You are on a time schedule. Athletes need and expect change immediately. If you don’t get that or if you are working with someone with unrealistic expectations it can be a challenge.
Noah: Have you made an effort in your own practice to target athletes?
Dr. Jacobs: I've been working with a lot of local high schools. Most people go the chiropractor for pain. They come to you initially because they have pulled a quad but I have a whole body approach where I teach people why this keeps reoccurring and so I have a lot of club athletes who are doing amazing. They’ll come to me without pain and to improve their performance. I also work with some MLB pitchers playing for the Detroit Tigers who live out here. I’ve been working with a few other athletes from TCU and with their strength conditioning coaches to possibly come in and do some work in the TCU Fieldhouse on weekends. There’s still more to do, but this is a good start.
Noah: Why do you focus more on structural performance, injury prevention, and a whole body approach instead of pain?
Dr. Jacobs: Pain is a great motivator, it's one of the best motivators. Most people come in when they're in pain. If you came to me with elbow pain and you can't you hit a tennis ball I'm not going to say elbow position sense/proprioception comes from your neck. Because they will say “I don't have any problems with my neck.” Many docs are trying to put their agenda on the patient.
The way I approach it is I make sure I tell the patient what we can do for him and I do all my diagnostic procedures to see what is going on in the neck and determine if there is a relationship, but I don't talk to the patient about it until we get them stable with the elbow. Especially if it’s a chronic injury then I look at the spine. If you really want to get ingrained with your community you've got to talk about the whole body approach because then they'll know that you can help with other areas. So they won’t come to you just for the elbow pain or the knee pain or back pain. They know that they can trust you and your opinion even if it's not something that you can't help. People come to me for all their health complaints, even stuff that I will be first to admit are outside of my scope and I send them to someone else, but they come to me because they trust my opinion when it comes to the health advice.
Noah: What do you think has been the biggest factor in your success?
Dr. Jacobs: Number one is pattern recognition. Recognize doctors who are successful and model their behavior. You don't have to reinvent the wheel. There are doctors that are super successful and they have exactly what the recipe is. Pay attention to what works. It might work if you have the persistence, the money, and the patience to open your own thing. Many docs go out and they go try to open their own practice without having the experience. That's why with a medical model of residency you get that clinical experience. I wish chiropractic had something like that because you need that.
Model behavior, find someone who you want to become or you would love to have as a mentor and bug them and be persistent. Say I want to work with you whatever it takes. I don't care if you're getting paid pennies. You'll realize why they're so successful and it's not what you see on the surface. It's what they're doing on weekends, it's what they're doing in the morning, in the evening
Another thing is pattern recognition. Learn what they do on a regular basis. Learn what successful people do on a regular basis. You'll see its tough work, it's a lot of work, and you have to do the work in order to get the point where your business is successful. Once you’ve that; that's when you have to grind harder and be constantly pushing. It's never going to stop, you will be constantly adapting to what's happening around you. Everything I do to tap into my community I learned from my mentors.
Noah: How do you prioritize things to ensure that the things that you're doing are the highest impact for you and don't take away from that precious time with your loved ones?
Dr. Jacobs: I have a wife and two beautiful boys a four-year-old and a two-year-old and for any young parents you know what it takes to run a busy household. I know my family's first, no matter what. I'm only open four days a week so I have more time with my family. I put in the work during the work week because when I go home it's going to be all family.
Be in integrity with yourself and be clear on what your vision is and what you want to achieve and don't settle.
See the full interview here: https://youtu.be/o66Up0Upd4o
Writing with originality, generosity, compassion and purpose, Dr. Noah Volz imparts valuable lessons in an entertaining, engaging and snappy way―backed by a wealth of experience. As an author, chiropractor, and entrepreneur, he has started and run multiple companies and has been the host of the DC2Be Revolution YouTube channel and podcast.